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Where
to Catch
TI at
Industry
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 From
the Top: Mobile DTV—Growing
Up Fast
By
Gilles Delfassy, Senior V.P., Wireless Terminals
Business Unit
Since it was first introduced, mobile DTV
(mDTV) has quickly become a sought-after
application and burgeoning submarket within
the wireless industry. This is evidenced
by the tremendous amount of resources being
implemented throughout the wireless value
chain to bring this application to mobile
phones. It’s no wonder, then, that
mDTV has become a hot topic with the media,
at tradeshows and conferences, and even
with consumers. What’s next for this
exciting market? 
 Mobile
Gaming for Everyone
By
Alessandro Araldi, Worldwide OMAP™
Marketing Manager
Gaming is on its way to surpass other mobile
downloads such as ringtones, and according
to industry analysts revenues from the mobile
gaming market are expected to grow to $11.3
billion by 2010. However, in order for the
industry to capitalize on this opportunity,
the mobile-gaming industry needs to overcome
its largest challenge in delivering
premium-quality native mobile games—platform
fragmentation.
 Power-Management
Partitioning for Next-Generation Mobile
Handsets
By
Patrick Heyer, Portable Power Management
Marketing Manager
3G
mobile handsets offer a wide range of features
with increased functionality. While consumers
appreciate the latest, improved capabilities
from their communication devices, they continue
to demand more sufficient run-time from
one battery charge and a smaller form factor.
Today’s mobile-handset designer must
consider several factors to effectively
optimize the use of battery power to maximize
and extend battery life. As a consequence,
battery management, power conversion and
system management need to be addressed by
a combination of highly integrated power-management
units and high-performing discrete components.
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